Betway launched during 2006 in Europe and over a decade later, they now operate across the globe. They have acquired licenses from various countries. Some years back Betway entered the African market. They are now offering their services across the continent – including Zambia.

Does Betway Zambia has what it take to compete with local brands and establish themselves as a number one choice. Let us have a look.

  • Fantastic betting platform
  • Wide range of gambling options
  • Great customer care
  • No deposit limits limits

Personally I never been to Zambia, yet – but I do know the brand Betway very very well. And I was pleasantly surprised when the news broke that they were about to establish themselves on the Zambian market. The Betway product across Africa differs a bit from the international mother brand. But in the end of the day they offer a really entertaining online gambling product.

Betway Zambia is licensed by the the Betting Control and Licensing Board of Zambia. And are operated by Emerald Bay Limited. This means that Betway Zambia and the international Betway brand is not directly operated by the same corporation. But they are still however supervised by more or less the same entity. These type of organizations tend to be a bit confusing. However, it always boils down to the same thing in the end for me – fair gambling and gambling product.

We at always welcome well-established brands to enter the African continent. And of course love to promote their products and services. As long as they promote responsible gaming and player protection. We want to see more and more of them joining the club of African betting operators.

Even though I’m well accustomed to the Betway brand I’ve been playing around on Betway Zambia for several days. Just to make sure that the Zambian products are as good as the others. Let us check it out!

Bet (the Zambian) Way


The layout of Betway Zambia is like many other international sports betting operators. Straightforward and easily navigated. The entire product is very modern and user-friendly. And that is always a big plus. Many local Zambian sports betting sites are often a bit outdated. But Betway Zambia comes like a fresh breeze in a saturated industry.

One part I really do enjoy is that you can explore and browse through Betway Zambia before you even sign up. This will give you a fair idea of what you will get way before you even registered. You can check out what products they have and what sports betting markets you can bet on. You will also have the luxury to easily compare Betway with other operators. Just to make sure they have what you are looking for in a online betting site.

You get the feeling that the developers behind Betway’s Zambia focus on players who prefer to play on their mobile phones. For the people who are out and about and want quick access to smooth betting. But if you still prefer to play on your computer, well lucky you – Betway Zambia offer a great desktop experience as well. They have managed to include many betting features as possible, without bloating the product. The user-journey is fantastic.

Much like other Zambian betting sites, Betway Zambia use their lobby to provide important information. They also promote their hottest promotions and keep you updated with the latest news. Make sure to always throw an eye on this section, so you don’t miss out on any important information or exciting promotion.


As it should be, the registration at Betway Zambia is a quick and easy process. The were only issue, which is a rather common one across the industry. That you are not required to verify your account immediately upon registration.

This has some up’s and down’s. The good thing is, you can register and make your bet within a couple of minutes. On the other hand, a person under age can start gambling by using false information. Obviously this is illegal, and the players money will be confiscated when noticed.

We cant oversee that some responsibility also lays within the power of the player. Therefor we always encourage you to be honest upon registration by that you are of age.

To register and get your own Betway Zambia account, all you need to do is click on Sign Up and enter the following details:

  • Mobile number
  • Personal details
  • Email address
  • Address and Territory

Once that’s done, you are set to make your first deposit and claim your welcome offer of 50% up to k1,000 in Free Bets.


I must say that I am a huge fan of Betway’s gambling platform. Both the mobile and desktop version. The gambling journey is clear and straightforward. And there are not many moments of confusion playing with Betway Zambia. The navigation is close to crystal clear. And you really do feel that time and thought has been put into making sure that Betway Zambia is a smooth ride.

All the most important parts of a betting site is basically in front of your nose at all time. The little menu in the bottom of the screen leads you to the customer support area when needed. But if you ever get lost, remember to always click the burger menu in the top left corner. Here you will be presented with all various pages you might be looking for.

So in terms of Betway Zambias’s user journey and general gambling experience, I must admit – once again – that I am very satisfied. There are not many surprises and it is a stable and easy product to spend hours on.


Even though Betway is rather fresh i Zambia they clearly done their homework for what appeals to the people of Zambia. Betway has been around for a long time. So I am actually not surprised that they know what it takes to create a great online betting experience.

Betway Zambia has truly managed to capture all the essentials of a what one might be looking for in a great betting site. There are great betting options and you have the choice of even betting pre-game or live betting. Besides that, you have access to features such as:

  • Cash Outs
  • Competitive Odds
  • Win Boosts
  • Betting Promos

Live bets are settled quickly and credited to your account balance within a minute or two usually. The same applies to bets placed pre-game. In general Betway Zambia is quick in terms of payouts and bet settlements.

There are tons of sport events and leagues available at Betway Zambia to be on, and it is offered at very competitive odds. The popularity of Betway Zambia’s eSport product has grown tremendously in the last couple of years, so make sure to check it out.


If you find yourself in a situation where you don’t know what to bet on or if you simply want to try something new you have come to the right place. Betway Zambia has introduced Virtual Sports to their wide range of exciting products. You will find Virtual Sports games from gaming providers such as:

  • Golden Race
  • Global Bet
  • Betradar

To bet on Virtual Sports, just follow these simple instructions:

  1. Go to Betway Zambia
  2. Choose Virtual Sports
  3. Select your preferred Virtual Sport
  4. Make your selections and choose single, multi or system bet
  5. Enter your stake
  6. Click on Bet Now


Another exciting addition to the Betway product family is Fantasy Sports. This has been developed by renown gaming provider Scout Gaming Group. In Fantasy betting you choose a team based on certain pre-decided criteria and stats. You can win based on how your team then perform in real life games.


This is where Betway Zambia differentiate itself from other local sports betting sites. Betway Zambia offer a wide range of exciting online casino games. You can play games from one of the leading software providers in the iGaming industry, Microgaming. So you can enjoy different casinos games such as:

  • Slots
  • Table Games
  • Scratch Cards
  • Video Poker
  • Jackpots

You will find the online casino library by clicking the Casino header in the lobby.


In addition to the general casino section you will also have access to a really cool casino feature. Live casino games from Evolution Gaming and Betgames. This new exciting way of gamble is a journey by it self actually. It puts you in front of a live dealer, on your phone or laptop, and you can even chat to other players. It is almost like you are in Las Vegas. Definitely an experience to try out if you feel like trying out something new.


Lastly, you will find lotto here. And lotto in Zambia is quite a popular gambling alternative. Playing lotto at Betway Zambia is super easy, all you need to do is:

  1. Choose a lottery
  2. Select market type
  3. Select your numbers
  4. Select your stake
  5. Click Bet Now


All new players who register with Betway Zambia gets a nice 50% bonus up to K1,000 in free bets. This bonus is credited after you placed a sports bet or bets equal to 3x that of your first deposit at odds of 3.0 or higher.

The welcome free bet obviously comes with a few terms and conditions. So make sure to read these and understand them properly before you get started. If you do not fully understand, please drop by Betway’s customer support and ask them for guidance – they will make sure to go through it properly.

Keep in mind that these promotions are valid at the time that we are writing this review, and things might change. We try to update our reviews as often as we possible can. Make sure to always check at Betway Zambia’s promotion section before you try to claim any bonus. Knowledge is everything, so try to stay on top of your toes!


4 to Score Promotion

The weekly prediction game gives you the chance to win as much a K100,000. To enter, you simply need to predict which team will score the quickest goal following kickoff over four different soccer leagues. The prize money starts at a guaranteed K50,000 and increases by K10,000 every week until it hits its maximum of K100,000. Entry is free, so be sure to submit your predictions every week for a chance to win big.

100% Win Boost

When placing accumulator bet you can boost your winnings with up to 100%. For each selection with odds of 1.20 or more added to your Multi Bet betslip, Betway Zambia will boost your winnings. The more selections you add to your betslip, the bigger your boost.


When I started this review, I was almost 100% sure Betway Zambia would end up being one of favorite sites. Well, the responsible gambling side is unfortunately lacking quite a bit. As we always say here at, responsible operators equals responsible gambling. We are trying to establish a industry standard in Africa. Where all operators provide their players with the tools to control their gambling habits themselves. And Betway Zambia do not provide their players with these tools. This is quite unfortunate and something I was hoping they would do.

However, if you contact customer support for help, in terms of controlling your gambling habits, they will gladly assist you. Below you can see some options which Betway Zambia’s energetic customer support hosts can assist you with:

  • Cooling Off 24 hours
  • Temporary Exclusion 1 to 3 months
  • Self-Exclusion minimum 3 months
  • Permanent Self-Exclusion

In the end of the day, we do not think it is fair practice to not give the players the freedom and power to control their own gambling habits. That they have to make contact with customer service is not the way forward in this industry. If you give a player the options to bet on whatever they want, then you should give them the option to control their spending habits as well.

This is a concern that we will bring to Betway Zambia’s attention and we hope for positive feedback. Any steps toward player protection and fair practices is utterly important. It is of the best interest for both the operator as well as the player that this is established. We believe that Betway Zambia still have some improvements to make in this regard. But they are still quite new in Zambia and are stilla bit rough around the edges, so hopefully the future is bright.

Gambling Addiction Assistance

If your gambling habits ever get out of hand we highly recommend you to seek professional assistance for your gambling behavior.

Would you like talk to independent specialists? Then we recommend the Serenity Harm Reduction Programme Zambia (SHARPZ). You can call and speak with an experienced counselor at any time from 8:00 – 17:00 Monday to Friday on either of these numbers:

  • +260 976246927
  • +260 970428999


Betway has put a lot of thought in to their African optimized online sports betting products. With time they will most likely grow into one of the strongest brands on the continent. But with fame and popularity comes also a lot of responsibility. This is an area where Betway has some polishing to do and it will be something we will keep an eye on.

The time and effort Betway has put down in obtaining a license from the Zambian gambling regulator still shows a lot of dedication. It also gives us an idea of where they are heading as a brand.

They have managed to create a highly entertaining online gambling arena for the sports betting lovers in Zambia. Betway has gambling options such sports betting, virtual sports, online casino games and lotto. All of this is under one roof, so we can see why Betway Zambia already made themselves a name in the country.

But back to where we started. We do believe that player protection and fair gambling practices is the future of the African gambling industry. So we need to see big brands like Betway leading the way forward.

To summarize it all. Betway Zambia offer a fantastic gambling experience with a smooth and user-friendly mobile betting platform that will be strong for years to come. However, Betway Zambia do not live up to our expectations in terms of responsible gambling. We might expect a lot, but Betway has been a pioneer in the online betting world in Europe, and we want them to bring the same type responsibility and action to the African market as well.


Yes, Betway Zambia is licensed by the Betting Control and Licensing Board of Zambia.

Remember that the Betway Zambia app is designed for Android, so that’s your OS then head over to the Google Play store and find the Betway application ready to be downloaded

  1. Navigate to on your mobile or computers browser
  2. Tap or click Sign Up.
  3. Fill in the registration form with your personal details.
  4. Enjoy!

Betway Zambia Details

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