There are many major sports betting companies in the world, and Betway is ranked amongst the biggest. The company, owned by Super Group, was established in 2006 and has since earned a positive reputation. However, the company isn’t all just about sports betting. Betway eSports focuses on video game-based betting, while Betway Casino provides online games of chance. The core of the corporation, Betway Sportsbook, is where sports-related betting can be found.

The early days of the operator were humble. Today, however, anyone in a key iGaming market can register online and create an account. Key licenses mean that bettors in most of Europe can take advantage of the services. This includes the United Kingdom, Malta, Italy, Denmark, Spain, Portugal, Ireland, Belgium, Germany, and Sweden. Looking beyond Europe the site can also be found in Mexico, India, South Africa and Kenya. In fact, everywhere sports betting is legalized, it is almost certain that Betway can also be found.

As far as headquarters are concerned, the sportsbook is based in Malta. Offices can also be found in key iGaming regions, such as South Africa and the United Kingdom.

Proud to Offer Fair Services

Fairtrade is important when it comes to online sports betting, and in that regard, the company stands tall. The organization is a member of the Independent Betting Adjudication Service, as well as the Sports Security Association. This proves that no matter where services are provided, Betway is always 100% committed to fair practices.

The same goes for the Betway Casino platform. Every game offered via the site has passed a rigorous inspection by independent eCOGRA accreditors. There is no higher level of assurance that a gambling organization can give than eCOGRA certification.

Hence it isn’t surprising why the operator has such a strong reputation.

Putting Down Roots in Kenya

Kenya is known for having friendly betting laws, and as such, the country attracts attention from operators around the world. As it stands, a number of high-quality sites are available, many of which are run by foreign parties. Unsurprisingly, Betway Kenya is also making their footprint within the booming country. Since their recent launch, the sports betting giant has quickly gained the trust and support of Kenyan bettors. From impressive bonuses and excellent service to the vast range of betting options, what isn’t for Kenyans to love?

One of the aspects of the platform loved by Kenyan bettors is the range of sports. Over 30 sports are covered, including many that aren’t even played locally. Some of the most popular markets in the region include La Liga, English Premier League, NBA, NFL and many more.

Perhaps most interesting is that Kenyans have been warming up to eSports. Many of the tournaments are covered, including the most popular competitive video games in the world. Counter Strike: Global Offensive, Heroes Of The Storm, and World Of Tanks are amongst the most-watched.

All About the Odds

The range of betting options is impressive, but it’s the odds that have really got the attention of Kenyan bettors. It is odds that are most important, after all, and the better the deal the more likely a sportsbook is to get attention.

The biggest markets in the world include horse racing, boxing, rugby, cricket, tennis, snooker and football. All are covered, and with odds that range between 87.46% and 95.51%. Football is most popular in the country, and so has the most competitive odds available.

The Sponsorship Kings

Another thing that Betway is known for is its sponsorship of sports teams. Anyone that has seen the company logo on a player jersey will know; the organization is the Sponsorship King. The sport most favoured for sponsorship is horse racing, with Irish and United Kingdom events taking top priority. To put it into perspective, around 4,000 horse races and horse racing events in these regions have featured Betway branding. No wonder the operator is so often referred to as the Sponsorship King.

Betway isn’t only a horse racing sponsor superpower. The company is also very active in football, as would be expected. Perhaps the most popular team backed is West Ham United. The partnership has an estimated value of £20 million, which explains why team jerseys always display the recognizable branding. Some other English Premier teams that have sponsorship deals include Tottenham Hotspur, Hove Albion, Brighton, and Leicester City. 

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