Bitcasino has recently started an initiative to grow its brand and expand its footprint across the African continent. To kick start the initiative they’ve partnered with Tekno Miles, a popular Nigerian Afropop star as their new global brand ambassador. Bitcasino hopes to use the star for its upcoming marketing campaign throughout the continent. The operator is attempting to cash in on the recent boom in the crypto gaming market.
29-year-old Augustine Miles Kelechi AKA Tekno Miles will front a series of promotional content for Bitcasino’s cryptocurrency platform. The aim of this is to attract more African players to the site. One of the main marketing campaigns will be to offer a “true VIP experience” hosted by Kelechi himself.
What Does the VIP Experience Entail?
Bitcasino is making use of Tekno Miles’ immense popularity throughout the region to market this VIP offer. Players who purchase the VIP experience will be able to access certain “money-can’t-buy” products. These include the chance to watch Premier League Football matches from an executive box with Tekno Miles.
The director of Bitcasino, Tauri Tiitsaar expressed his delight at Tekno Miles’ decision to join the company’s marketing team. He added that everyone at the company is a huge fan of Miles’ creative talent. They hope that he can transfer his innovative approach to music-making to the brand’s marketing campaigns.
The company has set its sights on various regions throughout the continent. They’re starting with West Africa, where betting with cryptocurrency is steadily on the rise. Tiitsaar explained that the company’s objectives are increasing education about cryptocurrencies. They’re also focusing on creating more entertainment options for their customers.
Miles Kelechi has stated his excitement at joining the Bitcasino team. He cites the fun and fair nature of the company as the main reason he agreed to the partnership.