Elbet, the virtual sports supplier, has started strengthening its presence on the African continent. The business is doing this by entering into a new agreement with BtoBet, the notable platform provider. After being acquired by Aspire Global, the latter company has a bigger footprint across the regulated iGaming industry in Africa and is increasingly being viewed as the platform gateway for the local industry as a whole.
Elbet seeks to make the most of BtoBet’s standing on the continent with its own powerful presence in both the online and retail markets. Its leading games, Lucky Colours and Virtual Football, are vastly popular in the area and have both built up a dedicated customer base. Their broader partnership will see both organisations playing off the strengths of the other and getting closer to offering the finest possible localised content for the many different African regions currently emerging.
Chief Marketing Officer for BtoBet Sabrina Soldà called Elbet’s knowledge of the African iGaming market consummate, singling out its appreciation of players’ content requirements in particular. She described their games as having a player-centric approach, which additionally demonstrates a very pliable solution based on local technology scenarios. She added that this encompasses both device and internet requirements.
Shivan Patel, Head of Global Sales at Elbet, said that the new partnership will allow his company to execute its planned African expansion more quickly. He stated that BtoBet offers his organisation a wonderful way to reach new players across the continent along with a varied portfolio which includes Bingo, live casino, and virtual sports products. Patel ended by saying that his company looks forward to a longstanding, mutually beneficial business partnership going forward.