Over the last 4 years, BetKing Nigeria has grown into a premium provider of sports betting in the country. The operator’s offerings include betting on football, cricket, tennis, hockey, basketball, and virtual games like Colour-Colour and Kings’ League. 

 This year, they’re celebrating four years of success in Nigeria’s booming market with their 4th anniversary. 

According to BetKing’s mission statement, everybody is a king and deserves to be treated like one. And from this point of view, they’ve managed to build an incredible brand. 

During a recent interview, BetKing Nigeria Managing Director Gossy Ukanwoke elaborated on several key questions regarding the brand. He also shone the spotlight on the group’s commitment to the quality and safety of the betting experience offered to customers. 

Focused on Africa

BetKing currently operates in four countries: Nigeria, Ghana, Ethiopia, and Ghana. 

BetKing has its full focus on the African continent, explained Ukanwoke, which defines the operator and sets it apart from many others.  

The betting provider first began operating in Nigeria in 2018 and has since grown into becoming one of the biggest role-players in the digital entertainment sector. According to Ukanwoke, this has led to the company being recognized as one of the best-known brands across the Nigerian betting landscape. 

The Challenges Faced

But the company hasn’t been without its challenges in establishing itself as a household brand in Nigeria. 

Even so, Ukanwoke said in meeting these challenges, the key focus for the operator has been not only on digital entertainment. It’s also changing the way that sports betting in Africa is typically viewed. 

Ukanwoke explained that it has been crucial to improve the market in which the company is operating locally. Within this localized improvement, the BetKing Nigeria MD described the main challenge as emerging successful and unique in a market already populated by so many other providers. 

Ukanwoke said that the brand has taken up this challenge full force by remaining true to what the BetKing brand stands for. He described this as being the empowerment of the individual bettor while staying focused on meeting the bettor’s needs. 

Investing has Been Worth it

Nigeria is an important market for the brand. According to the BetKing Nigeria MD is made even more so by the size of the betting market compared to many other countries in the African continent. 

An important strategy here has been the inking vital partnerships with others operating in this lucrative market, he explained. This ties in perfectly once again in keeping with what the brand hopes to represent, which is making use of the right sort of technology, innovation, and partnerships to reach the best possible outcome. 

Since Nigeria is such a huge and promising market from a sports betting and digital growth point of view, Ukanwoke said the decision to remain active in the country has played a pivotal role in helping BetKing to grow and expand its business also into other African countries. 

The State of the Network

IT provision and reliable connectivity have played a deciding role for BetKing in Nigeria. 

With more people now having access to the internet and mobile connectivity than ever before, more people now have access to online entertainment than in years gone by. 

According to Ukanwoke, this has meant the difference between running a mediocre operation vs. a successful one.

Giving as Important as Getting

Ukanwoke also commented on the operator’s popular AFKON campaign. In this campaign, BetKing Nigeria gave away cars for free to several lucky customers.

People love to win, he explained. Initiatives like AFKON play an important role in the growth and expansion of the brand’s footprint. 

BetKing Nigeria’s newest campaign is called “4 Years on the Throne”. This campaign rewards customers for supporting BetKing, said the MD. Giving back to the community has been a vital part of all of that, he explained. Therefore much of the operator’s focus has been on job creation. 

To date, BetKing Nigeria has created more than 50,000 new jobs in the country.  

Another big campaign has been BetKing’s KidsPort project. This is a football program presented to after-schoolers. The program deserves honourable mention because provides opportunities to kids from orphanages and poorer communities for developing their football talent. 

BetKing Nigeria will continue to grow for as long as it is able to make a difference. 

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