Sportybet and Manchester City Join Forces

SportyBet, a leading brand in the sports betting industry, has announced its regional partnership with Manchester City, one of the most prestigious football clubs in the world. This strategic collaboration establishes SportyBet as the official betting partner of Manchester City in Africa, further solidifying its position in the market.

This partnership marks SportyBet’s second major club deal, following its successful partnership with Real Madrid C.F. The brand’s commitment to partnering with top-tier football clubs highlights its dedication to delivering exceptional sports betting experiences to fans across the globe.

As part of the agreement, SportyBet and Manchester City will create co-branded content, providing unique and engaging experiences for their regional fan bases. By leveraging the cooperation between the two brands, they aim to enhance fan engagement and strengthen their presence in the African market.

Kaitlyn Beale, Vice President of Global Partnership Sales at Manchester City, expressed enthusiasm about the partnership, stating, “Our fanbase in Africa continues to grow, as evidenced by the interest in our fan events and Trophy tours in Africa over the past few years. We also look forward to working with SportyBet to bring fans closer together at the club”. 

With this partnership, the top sports betting operator in Africa strengthens its position in the region’s market while contributing to the growth and development of football fandom and sports betting experiences on the continent. The collaboration between SportyBet and Manchester City promises to be a game-changer, shaping the future of sports betting and fan engagement in Africa.

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