Betsafe which is a part of the Betsson Group has now launched in Kenya through their company Bet High Kenya Ltd. Bet High is licensed by the Kenyan Betting Control & Licensing Board. Betsafe Kenya will without a doubt push the Kenyan betting scene to the next level and it will be a interesting journey to follow.

Acting managing director of Bet High Alex Kobia said: “Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site.”

He also added the company’s initial priority will be responsible gambling and support to players with gambling problems, which is something that we at will keep a closer eye on.

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