Famous Nigerian afrobeats megastar and business entrepreneur, Mr Eazi, recently sealed an important deal. Together with one of the leading online betting operators, betPawa, they’ve partnered with Mobile Money Rwanda, a fintech subsidiary of MTN Rwanda. The partnership will allow a greater variety of payment methods for betPawa customers. This will likely be a great benefit to the betting company’s operations in Rwanda.
BetPawa was launched in Rwanda in April this year. Its betting operations are amongst several other projects in the country and around Africa. Since 2013, betPawa has secured operations in Nigeria, Uganda, Cameroon, Ghana, Tanzania, Kenya, Zambia, and the DRC.
Rwanda Setting a Great Example
Mr Eazi has become a successful and well-known musician, businessman, and music promoter over the years. As the ambassador and face of betPawa’s Rwanda campaign, he attended the official signing ceremony in Kigali in June.
The afrobeats star has previously stated how impressed he has been with how smoothly things are going in Rwanda. He has praised the efficiency and cooperation of the Rwanda Development Board, as well as the Rwandan Ministry of Trade, the International Finance Center, and all other regulatory authorities involved. He believes that with everyone working together operations in Rwanda will likely be up and running within a year from now.
Aside from his successful music career, Mr Eazi also has an impressive business and investment portfolio of his own. This includes a support program for young artists and entrepreneurs he started in 2018, called emPawa Africa. The initiative aims to provide funding and resources. This includes marketing, radio access, and television opportunities. Mr Eazi’s venture capital fund, Zagadat Capital, also became investors in pawaPay. PawaPay is now operational in Cameroon, Zambia, Tanzania, Kenya, Ghana, Uganda, and Rwanda.
Focus on Responsible Gambling
Aware of the negative effects of gambling, Mr Eazi and betPawa are making collaborating with the Imanzi Counselling and Rehabilitation Center in Kigali a priority. This initiative offers a free-of-charge support number and counseling to those in need.
Mr Eazi is very pleased with many aspects of the operations so far. As an example, he has mentioned developments such as a new betPawa shop in Gisimenti. However, he has also stated that working with the rehabilitation center is the most important. He wants bettors that use betPawa’s services to be aware and responsible. He and betPawa believe that betting should primarily be a fun leisure activity, and that, above all, no one should ever bet more than they can afford.