Online casino and bookmaker comparer is launching across Africa. The company aims to educate and inform gamblers as much as possible.

betting comparer
Source: Tevarak Phanduang on Unsplash

The African online betting market is booming and experiencing a period of exponential growth. For players and bettors that means plenty of options when it comes to choosing casinos and sportsbooks. Having such a diverse and competitive operator environment is great for consumers, but it can also be quite overwhelming to decide which of the sites they should use.

That’s where comes in. By providing comprehensive reviews of online sportsbooks and casinos the company, owned by premier lead generation company Leadstar Media, aims to help customers choose the best operators to meet their needs.

Helping to Keep Gambling Fun

In a public statement Chief Executive Officer at Leadstar Media, Eskil Kvarnström, explained that the review site’s goal was to guide and educate individuals on the different aspects of betting online. By doing this and advocating the principles of responsible gambling behaviour, Kvarnström added, the company would help to keep betting fun and entertaining, rather than have it devolve into a source of disenchantment.

Launching Across Africa

With African countries’ outdated online gambling laws and regulatory bodies, malpractice and mistreatment of gamblers is rife and the operators are usually able to get away with these activities without facing any repercussions. does the vital task of alleviating these issues by only recommending high-quality sites that have been verified to be licensed by trusted and reliable regulators. The first African outlet of was the Kenyan branch which was soon followed by a Nigerian site, and plans to launch in Ghana, Zimbabwe, South Africa and other nations are planned for the near future.

Essential Education

Besides reviewing and recommending trustworthy, high-quality casinos and bookmakers, aims to educate its visitors on the legal aspects of online gambling. By explaining what’s legal and what’s not in each country, they hope to help gamblers make educated decisions and stay safe.

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