SoftSwiss has announced that it will be extending its services to Africa for the first time. The international iGaming tech developer already stretches across most continents. The license they received for Nigeria will let them bring their games to a new group of players.
Nigeria is the most populous country on the African continent. It’s also a growing gambling hub with specific interests in sports betting and lotteries. As a country with one of the most successful soccer teams on the continent, sports are a huge draw. With around 201 million citizens, Nigeria is perfect for SoftSwiss’ global expansion. The country boasts one of the fastest developing, most competitive gambling markets in Africa.
An Exciting Opportunity
SoftSwiss founder Ivan Montik, expressed his excitement about his company’s new move. He said that entering into the Nigerian market is a turning point for the brand. The brand is thrilled to be expanding their global presence to a brand-new continent.
The tech giant launched online casino platforms in India, Japan and South Korea in December 2020. At the same time, it expanded its sportsbook services to India. It’s their new SoftSwiss Sportsbook that’s set to make waves in the Nigerian gambling industry. While all kinds of gambling are popular, there is a special interest in sports betting. It’s traditionally an offline activity. Now, it’s getting bigger online.
Montik added that Nigeria is one of the fastest-growing online gaming markets. SoftSwiss cannot wait to provide their services there. Nigeria is a great achievement for the brand. Now, they are planning on moving even further into other regulated markets.
A Welcome Addition
It’s certain that Nigeria will welcome SoftSwiss. The international brand provides verified software and possesses a massive portfolio. Their offerings include an Online Casino Platform, Game Aggregator and sportsbook. They were also the first to integrate cryptocurrencies into their services. They are ahead of the curve in new developments and evolution in the gambling industry. An affiliate platform also falls under its umbrella. This allows iGaming operators to work more efficiently.
Nigeria will be glad to welcome the company. Especially as it’s a leader in the online gambling industry. SoftSwiss is described as “the leading technical expert”. The brand brings together online gaming and the developing field of cryptocurrencies.