Pronet Gaming is a company that offers a state-of-the-art platform that delivers what can only be described as the ideal gaming experience. Providing a market-specific online casino, retail, and sportsbook solution, its technology-led approach combines with deep industry knowledge. Clients are able to access rapid, reliable services adapted to their specific needs. 

As the business looks to expand its growth across the African continent, its recently recruited Mark Schmidt as its new Director of Sales for the region. 

Pronet Gaming’s Planned Expansion

Pronet Gaming has considerably extended its reach into Africa over the last while. After sharpening its focus on developing economies, various high-profile deals with leading casino and bookmaker brands have been signed. 

Chief Commercial Officer Bobby Longhurst spoke of his delight at Schmidt’s hiring, saying that he is certain to bring in new commercial opportunities. Longhurst added that having this kind of man doing the real work on the ground is vital and Schmidt’s track-record highly recommends him. 

Chief Sales Officer Colin McDonagh also added that he is thrilled at Schmidt joining the team and that he has no doubt that the company will reach a new level of success as a result. He described Schmidt as having rich local industry skill, a longstanding reputable profile, and an advisory, professional, reliable approach to partnerships. 

Schmidt Ideal for the Position

Schmidt has 11+ years of experience in the African sports betting industry thanks to having held high-ranking roles with regional B2B and B2C operators. He will be in charge of spearheading Pronet Gaming business development across the continent going forward. 

The new Director of Sales brings a comprehensive understanding of the market requirements and operating environment to the table, joining Pronet Gaming from IMG Arena. He signed some of the biggest names in the region over the last 3½ years at MEA and his CV reveals he additionally worked as Hollywoodbets’ Sportsbook Manager for 4 years. After that, he held the position of Sales Manager for Betradar, playing a pivotal role in that organisation’s regional growth. 

Schmidt commented on Pronet Gaming rapidly becoming a well-recognised African operator thanks to its local approach to doing business and offering of a product supply that is customised to meet individual markets’ nuanced needs. He said that it is a thrilling time to be joining the business and that he is excited about being part of the next step of its journey. 

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