The machines used are the G50 J2 St model. They boast a massive 50-inch J-curved display, outstanding visual capabilities, as well as an ergonomic design. Players can also enjoy the intuitive controls, ensuring that every spin of the reels is as easy as it is visually appealing.

A First in Cairo

Most impressive is that the Nile City Casino is the first in Cairo to take the technological leap. Sales manager Biserka Draganova elaborated on the situation. He explained that the consoles have already enjoyed a major response from guests, suggesting that the new equipment is sure to be a success.

As far as games available on the machines are concerned, it is an interesting mix. Each console is equipped with Red General, Gold Collection and Fruit General. The venue is able to switch between the games as they prefer, providing variety to players. Each G50 J2 St unit is also connected to the Premium Link server. This means that additional games can be added.

Breaking New Ground

Sales manager Draganova added that Egypt is a new market for EGT. Though stressed that many partnerships are already underway with multiple local operators. He also expressed gratitude that Nile City Casino is using his company’s technology. He added that the new hardware is sure to be a big asset for the casino.

Draganova continued that the relationship between EGT and Nile City Casino is just beginning. He concluded that the partnership is sure to be a long one, suggesting that more is already planned for the future of the establishment.

It remains to be seen where this business relationship goes. In the meantime, reel spinners at the casino can enjoy the latest cutting-edge gambling technology. All in all, it’s a good time for the African casino and betting industry as a whole.

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• GH¢80.3 billion is the revenue target set by Ghana’s government for 2022.
• GRA plans a campaign to create awareness and educate gamblers about E-Levy.
• GRA will begin its electronic invoicing pilot program in April.

The Ghana Revenue Authority has since announced it will begin its pilot tax regime on all electronic commerce, gaming, and sports betting in the country. The new regime will come into effect in April. Commissioner-General of Authority, Ammishaddai Owusu-Amoah, has also stated that certain measures have been put in place to ensure compliance within the sectors.

The GRA Commissioner-General spoke at a ceremony in the Volta region recently. He stated that the taxes will greatly aid the GRA in meeting the revenue target of GH¢80.3 billion for 2022. He added that there will be a focus on the rapidly changing e-commerce market to form in-roads to the sector. He also mentioned having meetings with the Ghana Gaming Commission, as well as operators in the gaming and betting industries, which have experienced a boom in the past year. These were to ensure compliance and agreement on the new taxes. 

New Levies On The Way

Another important topic discussed by the Commissioner-General was the upcoming Electronic Transactions Levy. Otherwise known as E-Levy. He described the levy as critical for the country’s future revenue mobilization efforts.

Together with the pilot E-invoicing system beginning in April, Owusu-Amoah hopes to put a stop to the old manual invoicing system. This, he believes, will help to block out leakages and seal loopholes in the country’s Value Added Tax system. He further emphasized the importance of requesting VAT invoices when buying goods or making use of online services.

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Capitalising on Markets

10bet’s ambitious strategy is to provide services to four major markets in Africa. It is currently live in Ghana, Zambia, Tanzania, and the DRC. 10bet provides these regions with access to mobile, SMS, and USSD services. 

Aware of the huge popularity of sports in Africa, the company aims to provide high-quality service for sports bettors. It has also signed sponsorship deals with several football clubs. These include Aduana Stars, Talanta FC, Dodoma Jiji FC, Red arrows, and more.

Improving Sports Infrastructure & Standards

Through their infrastructure, services, and sponsorship, 10bet hopes to improve the standard of sports within Africa. Especially football. Another particular area of focus is on Ghana, which is fast becoming a leader in internet and mobile growth on the continent.

10bet has entered at a time when the African market is already saturated with operators. In a strategic move, they used multi-partnership deals to draw attention and disrupt the market. Gaining a solid foothold, they now aim to become a major contributor to African football. At the same time, they aim to provide the best betting options, odds, and sports data, to their customers.

10bet is a successful online betting company and platform that provides its services to countries all around the world. With two new countries added to their list in the coming months, 10bet hopes to be live in twelve countries within the next year and a half.

The CEO of 10bet Africa, Arthur Perry, was recently interviewed about the new launch. He described the great effort and planning it took to make it all a reality. He also stated how happy he and the company are to finally be able to roll out their services across the African continent. He says that 10bet is confident in its ability to provide quality services to bettors across all their active territories. Furthermore, he pledged continued provision towards overcoming various challenges in Africa. Whether it be technology, regulation, or localized issues.

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It also allows DPO Group to operate as an independent payment solutions provider. They provide services in Nigeria well as over 20 other African countries. 

DPO Group provides services to over 60,000 active businesses, including eCommerce companies, airlines, and travel agents in a wide variety of payment methods and currency options. Furthermore, DPO Group has garnered a reputation for providing a trustworthy and steadfast network. With local and international channels, it is known and trusted for having good security. It is also known for efficient customer support. Especially in concern to fraud, refunds, chargebacks, etc.

Ecommerce Growth

Nigeria has experienced significant growth in eCommerce over recent years. Digital payments have steadily become a standard in the country. Approximately 7.7 billion people and businesses in Nigeria are expected to utilize online payments by 2025. This indicates a 45 percent increase since 2019.

Eran Feinstein, the CEO of DPO Group, says that Nigeria is a key market in Africa. He believes the country to be one of the most innovative in Africa when it comes to fintech and eCommerce.

Excitement is now growing around the new license and DPO Group’s new services. Nigerian businesses and online customers can now look forward to greater options. As well as smoother and more secure digital payment. This is expected to greatly improve business and opportunity within the country.

A New Payment Option

DPO Group has announced plans to launch a new comprehensive payment solution, called “DPO Pay”. It will be available in Africa, and across their customer base.

Country Manager of DPO Group Nigeria, Chidinma Aroyewun, expressed excitement at the opportunity. He looks forward to helping businesses and eCommerce grow.DPO Group is not the only payment provider in Nigeria though. With others, such as Flutterwave and Paystack dominating, the addition of DPO Group will bolster competition in the market. Sports betting companies are expected to benefit the most. They will now have a host of new payment options to work with and provide quality service to their customers. Additionally, there is now an ever-greater opportunity for up-and-coming startup brands and companies. In turn, this creates greater potential for success in Africa’s bustling eCommerce and betting industries.

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Increased Betting Regulations

The first legislation is titled “A Bill for an Act to Repeal the National Lottery Act, No.7, 2005 and the National Lottery (Amendment) Act, No.6, 2017 And Enact the National Gaming Bill”. The other is titled “A Bill for an Act to Provide for the Establishment of the Service Compact Management Agency for the Effective Management, Execution and Enforcement of Service Compact with Citizens.”

Their general purpose is to establish greater and more effective management and regulation of betting in Nigeria.

Alabi stated in his address that many foreign operators in the country have not been paying taxes to the government. Thus, they are not contributing to the country’s economy. He stated further that there should be no argument between stakeholders and the government. He believes government-controlled betting operations in the country to be a necessity. He urged all stakeholders to work in unity for it to be a success. 

An Inside Understanding

Having worked as an operator, he expressed his understanding of the factors and difficulties involved. He also stated his optimism towards a healthy relationship between the government and operators. His belief is that this can happen through proper legislation. 

The new bills seek to overhaul and change existing laws while creating new ones. Apart from better regulation, they also aim to better explore and exploit the full potential of the gaming industry.

The Speaker of the House, Femi Gbajabiamila, a representative of the Deputy Majority Leader, Peter Akpatason, also spoke. He stated that the bills are crucial legislation and are for the people’s best interests. He reported estimates that the illegal betting revenue accumulated in Africa over 2021 amounted to around 1.7 trillion USD. 

Illegal betting in Africa is estimated to reach an all-time high in 2022. This is according to the UNODC, United Nations Office On Drugs and Crime, and their publication, the Global Report on Corruption in Sport. Following the report, there have been calls for a swift and unified response to corruption, fraud, and malpractice in the gambling sector across the continent.

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The National Lottery Administration recently approved new directives outlining stricter requirements and standards for the betting industry. All active operators are now required to make a deposit of 1.5 million ETB in bank guarantees. They are also no longer permitted to pay out more than one million ETB to winners. Permit fees were also made higher, now costing 500,000 ETB, with a 100,000 ETB annual renewal cost. Furthermore, the legal gambling age limit has increased to 21 years old.

Call for More Regulation

Regulation of online sports betting and casino gaming has increasingly been called for in recent years. As the popularity of the top betting brands and platforms continues to soar, the market continues to become ever-more fertile. For investors and entrepreneurs, though also illegal betting activity and rising debt. Though it has called forever tighter restrictions, Ethiopia’s betting industry boom shows no sign of slowing down.

This is despite the situation in the country’s northern city of Bahir Dar, where all betting operations were ordered to shut down. The city administration enacted the measures to address what it reports as “security threats”. This has caused several betting companies, around fifty branches, to shut down in the city. The Bahir Dar city administration has further ordered the closure of all billiard halls in the region.

The National Lottery Administration claims that the exact details surrounding the closures are not yet clear. Dessie Dejene, director of licensing and regulation, alleges to have received no direct complaints. From betting companies or regional administration. He also says they can see no grounds for the closures for businesses, who all seem to have the required permits and authorization. He went on to point out that sports betting should not be confused with illegal betting.

Similar crackdowns have taken place in the Amhara region over the past month though. As many khat and hookah establishments were forced to close. The local administration of the towns of Dessie and Gondier stated the reasons being that gambling is corrupting their youth. Other reasons have to do with the establishments being used as “hotspots” for propaganda concerning the ongoing civil war in Northern Ethiopia. The mayor of Bahir Dar, Dresse Sahilu (Ph.D.), says the “security threats” are mainly to with youths fighting, claiming sports betting to be the cause.

It is yet unclear when betting operations will be able to resume in the area. The city administration of Bahir Dar has further prohibited the carrying of weapons within city limits. Restrictions on military training and activities, and well as bars and trading centers have been imposed.

Mayor Dresse Sahilu believes these measures to be necessary to keep the peace in the region. He added that once the region is stabilized, they may consider relaxing the restrictions.

Unclear Closures

Operators remain perplexed and angered by the closures. Many were closed only weeks after complying with the new regulations. Like the National Lottery Administration, they were also not given clear reasons or prior notice. Many operators intend to appeal to the authorities. 

Regional and city government does, by law, reserve the right to stop any local operations it deems a threat. This is according to a legal expert and part-time lecturer at Addis Ababa University, Liku Worku. Thus, it will remain to be seen if there will be any immediate solution.

The closures in the Amhara region do quite not fit the reports of “security threats”, says Worku. Online betting can be done anywhere, and not just at establishments. He thinks that it has likely more to do with youths watching sports in groups than the betting itself. Otherwise, much of it can be attributed to the ongoing conflict in the region. Tensions are high, and this has made local authorities cautious. Sports betting throughout the country has become especially popular amongst the youth. With much of the youth seeing it as a way to escape poverty. As a result, the age limit was imposed to stem the tide of the young poor people affected by gambling debt.

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Ronald Karauri, however, has not stated which party he will be contesting and said that he would rather decide on it later.

A Tough Road

The CEO has been guiding one of Kenya’s leading betting sites through a rocky period over the past two years. In October 2020, the Kenyan government revoked his company’s betting license over a tax dispute of Sh14.9 billion. With SportPesa’s parent company Pevan East Africa Limited pulling out of the country Karauri went to court many times trying to win back the license.

In December 2020, Milestone Games Limited, a newly registered betting company, took SportPesa under its operating license. Since then, the government’s attempts to revoke the betting company’s license have been met with opposition and countersuits by SportPesa.

At its peak, SportPesa was making tens of millions of shillings a day. This prompted the government to enforce high taxes. Interior Cabinet Secretary, Fred Matiang’i, expressed his opposition to sports betting, deeming the loss of money to betting to be placing too much stress and hardship on the youth. 

Wins Over Losses

Karauri, however, stated his own belief that the benefits of gambling outweigh the losses. Which he claims are fewer than government reports. He also claims that the “problems” the Kenyan government has with his firm are speculative and unverified. He went further to mention the importance of taking responsibility.

Karauri believes that, as an MP, he will be able to make a big difference in the Kasanari constituency. He has already made donations to charities, clinics, and hospitals, aiming to improve life and gain bids for election in Kenya’s busy capital.

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The early days of the operator were humble. Today, however, anyone in a key iGaming market can register online and create an account. Key licenses mean that bettors in most of Europe can take advantage of the services. This includes the United Kingdom, Malta, Italy, Denmark, Spain, Portugal, Ireland, Belgium, Germany, and Sweden. Looking beyond Europe the site can also be found in Mexico, India, South Africa and Kenya. In fact, everywhere sports betting is legalized, it is almost certain that Betway can also be found.

As far as headquarters are concerned, the sportsbook is based in Malta. Offices can also be found in key iGaming regions, such as South Africa and the United Kingdom.

Proud to Offer Fair Services

Fairtrade is important when it comes to online sports betting, and in that regard, the company stands tall. The organization is a member of the Independent Betting Adjudication Service, as well as the Sports Security Association. This proves that no matter where services are provided, Betway is always 100% committed to fair practices.

The same goes for the Betway Casino platform. Every game offered via the site has passed a rigorous inspection by independent eCOGRA accreditors. There is no higher level of assurance that a gambling organization can give than eCOGRA certification.

Hence it isn’t surprising why the operator has such a strong reputation.

Putting Down Roots in Kenya

Kenya is known for having friendly betting laws, and as such, the country attracts attention from operators around the world. As it stands, a number of high-quality sites are available, many of which are run by foreign parties. Unsurprisingly, Betway Kenya is also making their footprint within the booming country. Since their recent launch, the sports betting giant has quickly gained the trust and support of Kenyan bettors. From impressive bonuses and excellent service to the vast range of betting options, what isn’t for Kenyans to love?

One of the aspects of the platform loved by Kenyan bettors is the range of sports. Over 30 sports are covered, including many that aren’t even played locally. Some of the most popular markets in the region include La Liga, English Premier League, NBA, NFL and many more.

Perhaps most interesting is that Kenyans have been warming up to eSports. Many of the tournaments are covered, including the most popular competitive video games in the world. Counter Strike: Global Offensive, Heroes Of The Storm, and World Of Tanks are amongst the most-watched.

All About the Odds

The range of betting options is impressive, but it’s the odds that have really got the attention of Kenyan bettors. It is odds that are most important, after all, and the better the deal the more likely a sportsbook is to get attention.

The biggest markets in the world include horse racing, boxing, rugby, cricket, tennis, snooker and football. All are covered, and with odds that range between 87.46% and 95.51%. Football is most popular in the country, and so has the most competitive odds available.

The Sponsorship Kings

Another thing that Betway is known for is its sponsorship of sports teams. Anyone that has seen the company logo on a player jersey will know; the organization is the Sponsorship King. The sport most favoured for sponsorship is horse racing, with Irish and United Kingdom events taking top priority. To put it into perspective, around 4,000 horse races and horse racing events in these regions have featured Betway branding. No wonder the operator is so often referred to as the Sponsorship King.

Betway isn’t only a horse racing sponsor superpower. The company is also very active in football, as would be expected. Perhaps the most popular team backed is West Ham United. The partnership has an estimated value of £20 million, which explains why team jerseys always display the recognizable branding. Some other English Premier teams that have sponsorship deals include Tottenham Hotspur, Hove Albion, Brighton, and Leicester City. 

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According to the new deal, digital partner Income Access will make their platform solution available to the Kenyan sports betting giant. They’ll also launch and manage BetPesa’s brand-new affiliate channel. 

The affiliate channel will operate a full-spectrum range of analytics and advertising tools. It comes complete with a detailed performance tracking tool. Plus, it includes premium support from a team with more than 20 years of experience in the sports betting industry.

Promos Abound in Kenya 

BetPesa targets specifically Kenya’s booming online betting and iGaming markets. The provider brings an award-winning range of products to local bettors and players. Their offering includes Casino, Live Casino, Virtual Sports offerings, Table Games, Blackjack, Sic Bo, Keno, and eSports.

What helps make BetPesa such a popular brand across the African country is the brand’s easy-to-navigate online platform. Customers also enjoy fast, safe banking options for making deposits and withdrawals. 

What’s more, the BetPesa brand knows the value of a great bonus. And there’s something for everyone. New players are invited to make use of a 50bob Free Bet option upon registration, with a match-bonus of up to KES5,000 for any initial deposit over KES100. 

Another great offering is BetPesa’s special Cashback offering. With this promo, up to 30% of betting losses are returned to players every month of the year. 

There’s also a BetPesa Commission Promotion on offer from the leading operator. This promo offers a 45% flat revenue share for the first month in terms of all new sign-ups on the platform. 

Affiliate Benefits

Affiliates enjoy so much more than just a first-time offering. BetPesa offers between 20% and 30% of tiered revenue share to all the brand’s valued affiliates. This shared-tiered approach is the best approach for betting and gaming companies trying to get the most out of affiliate management promotions and tools. 

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According to reports, the provider’s games are being delivered to the operator’s customers via software provider Aardvark. The gaming offerings went live on 1 February.

South Africa a Key Market

Pragmatic Play’s chief business development officer, Yossi Barzely said that signing the deal was an important event for the provider. Playbet is one of South Africa’s leading gambling brands. The deal will help make it possible for them to make their ambitions in the marketplace a reality.

Barzely also said that he was sure players will appreciate the increased amount of good quality gaming options they’ll have access to.

Playbet’s chief marketing officer, George Vasilopoulos thanked Aardvark and the provider for the good development and compliance work. He added that the deal makes it possible for the operator’s customers to access more than 200 award-winning games and promotions. Vasilopoulos also said that he was excited about increasing the operator’s online portfolio with Pragmatic Play. 

The wide array of Pragmatic Play games that Playbet customers can choose from includes numerous top-rated slots. Gates of Olympus, Day of Dead, Voodoo Magic, Dragon Tiger, Book of the Fallen and the Ultimate 5 are just a few.

Among the live casino games are options such as Sweet Bonanza Candyland, ONE Blackjack, Mega Roulette, Mega Sic Bo, and Baccarat. A few of the provider’s popular virtual sports titles include Penalty Shootout, Fantastic League, and Horse Racing.

A Trusted Game Provider

Pragmatic Play launched in 2015 and since has opened offices in different parts of the world. The provider has offices in Malta, Gibraltar, the Isle of Man, South Africa, Wales, Canada, Germany, India, Russia and China. 

Their software is licensed by respected gambling authorities such as the Malta Gaming Authority, the United Kingdom Gambling Commission, and the government of Gibraltar. This assures players that the game results are fair.

Thanks to HTML5, the games are compatible with a range of devices including Android and iOS smartphones. Players can play the slots and other games in their devices’ web browsers. There is no need to download software or apps.

Pragmatic Play produces as many as 5 new slots per month as well as live casino, virtual sport and online Bingo games.

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