BtoBet has just announced a deal with WinPrincess Casino in Tanzania. The partnership will see both companies expanding their reach considerably.

business deal

Sportsbook and gaming platform provider BtoBet have inked a deal with WinPrincess, Tanzania’s principle retail casino, to facilitate its entry into that country’s market. The partnership is expected to be very beneficial to both companies.

WinPrincess will Diversify

WinPrincess is already an incredibly established land-based brand and operates 32 brick-and-mortar casinos across 15 countries and four continents. With the solid reputation that the company has built up, the next logical step is for it to incorporate digital channels into its retail business strategy.

The collaboration with BtoBet will allow just such diversification, first in Tanzania and then in other locations around the world. WinPrincess Group Executive Coordinator Guven Eraslan explained that his company will not only be branching into the casino industry but also into other verticals, including sports betting.

As Eraslan explained, like any other company the WinPrincess Group needs to grow in order to continue to exist. With that in mind, he continued, his employer could not afford to miss any opportunities that might be presented to them.

The Executive Coordinator also commented that Tanzania’s betting industry had more than doubled over the preceding three years, and that three of the world’s fastest-growing cities are located within the country. This should mean that Tanzania can provide an excellent platform for the WinPrincess Group to break into the online casino and sports betting industries.

BtoBet Continues to Expand

BtoBet recently integrated Salsa Technology’s video Bingo releases with its innovative Neuron 3 platform, and its new deal with WinPrincess shows that the company has no intention of slowing down. Just as Tanzania represents excellent expansion opportunities for the casino operator, so too does it show great promise for the platform provider.

BtoBet Chief Executive Officer Allesandro Fried, expressed his personal satisfaction with the new partnership. He said that the brand and reputation the WinPrincess had built in the land-based sector, across so many countries, “speaks for itself”, and that their business ethos is in direct alignment with his own company.

Fried also commented that he had no doubt that WinPrincess would continue building its strong presence in Tanzania, while targeting further online growth through its extensive land-based gambling network in the medium term.

Both corporations, the Chief Executive Officer concluded, pursue innovation continuously and prioritise players’ experiences above everything else. With so much drive and expertise, online gamblers in Tanzania can expect great entertainment when WinPrincess Casino goes digital.

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