When it comes to the gambling industry most companies have been fixed on the USA. But that doesn’t mean that other parts of the world aren’t also booming. Africa has been making incredible progress. So much so that major companies are now paying attention. South Africa’s GGR alone surpassed $600 million over the course of 2021, standing as testimony to the massive potential.
Other indications of the booming market are the moves made by local mega-corporations. MultiChoice increased its stake in BetKing, pumping in another $280 million in investment. Meanwhile, WSB purchased iDiski TV, though the amount paid was not disclosed.
Based on African gambling trends seen in 2021 here is what can be expected in 2022.
The Move Towards Digital
As with most of the world, Africa is continuing its move to digital communication. African mobile providers are more robust than ever before, and so internet connectivity is soaring. This trend aligns with massively increased smartphone penetration. As such, consumers now have the needed access to online sportsbooks.
The numbers speak for themselves. Online GGR has increased dramatically, taking into account the previous year. Of all gambling revenue, 22% accounted for online gambling in 2020. This percentage jumped to 25% in 2021. An equal or higher jump is expected to occur in 2022.
Besides smartphone penetration, operators have also been releasing free-to-play smartphone apps. The apps have gone a long way in not only engaging players but also familiarizing them with online wagering systems. Likewise, players are also being familiarised with operator brands, helping to build trust.
Accelerated Expansion
Operators have been fighting to establish footholds in various African countries. Those that are finding success are now starting to achieve rapid expansion, growing beyond borders. Previously only major European operators such as Betway spanned multiple regions. But this trend is now starting to change. Big local operators are also achieving multi-regional success, demonstrating big continental potential.
The last 12 months have been big for African gambling, and the next 12 are set to be equally as big. Only a few operators seem to have realized just how big the continent as a whole could be. But as 2022 rolls in, it’s only a matter of time before other operators start making their own moves.
When it comes to gambling, Africa could become amongst the biggest regions in the world. Only time will tell.
